Video Is The Best New Marketing Tool For Generating Traffic

Have you been struggling to get your business ranked in Google lately?

If so, then you’re not alone…

Unfortunately Search Engine Optimization (SEO) as a stand alone traffic strategy is officially DEAD (may it rest in peace)…

…and everyone, including all the the big name players have abandoned ship…

What are they turning to instead?

Video is the future of online marketing and traffic generation…

There’s just no two ways about it. If you want to be successful in today’s competitive online markets – you MUST USE video as a major component in your marketing.

The FACT is: By 2017 over 70% of ALL web traffic will come from video…

(YouTube is growing quickly, and it reaches more people between 18 and 34 other media.)

…which means if you fail to move with the changing video tide, your online business is likely to drown – I’m sorry but it’s just the way it is.

The problems is though, that for most small business owners, creating a video is scary. To do it yourself you have to have all kinds of expensive equipment and software. And to hire someone to do it for you can be extremely expensive.

But The good news is…

Now there’s an incredible new tool called Content Samurai that for the first time in history makes video marketing quick, easy, and effective.

With Content Samurai you can create irresistible traffic-pumping content videos, with absolutely ZERO video experience – and in mere minutes.

Videos that are capable of generating millions of views, killer search engine rankings and torrents of online traffic.

Check Out Content Samurai Here and see what all the fuss is about…

Create Awesome Videos in Minutes!And the best part is there’s absolutely no messing around with expensive software like Adobe Premiere, After Effects, or Final Cut Pro.

And no complicated timeline editing or confusing codecs, aspect ratios, or file formats to fiddle with.

If you can click a mouse, you can create killer videos with Content Samurai

PLUS…

You can also use Content Samurai to create Video Sales Letters, Squeeze Videos, Even full blown video courses and training videos with just a few clicks…

(I know – that’s a bold claim…)

But it really must be seen to be believed…

So Check Out Content Samurai here – And see for yourself…

[ Just so you know:  I do receive a small commission if you join Content Samurai. But I believe it’s the quickest and most economical way for you to get in the video marketing game. ]

How to Grow Your Business with Email Marketing

When all the daily tasks of running his business became overwhelming, a friend of mine used to yell, “I’m only one guy!”  With the essential tasks practically taking up all of your time, how in the world are you going to have time to market your business too?

That’s where email marketing can be a big help. It makes it a whole lot easier to promote your business and connect with your customers. Plus, it’s more cost effective than other forms of marketing and it frees up your time so you can do what you need to do to run your business.

See why I use AWeber email marketing …

Here’s the best part – consumers love it! Look at the stats:

74% of consumers prefer to receive commercial communications via email

66% of consumers have made a purchase online as a result of an email marketing message

138% more is spent by consumers who receive email offers than those who don’t

How does email marketing work?

Unlike other advertising that just puts your name in front of customers, email marketing gives you the ability to connect with people in an ongoing manner – allowing you to communicate with them over time and give them the opportunity to get to know you, like you, and trust you. Many of them will become long-term repeat customers.

Since most people have indicated that they prefer communicating with businesses through email, starting your own email marketing campaign seems like the next step. Here’s what John Corcoran, who uses email marketing as his primary money-maker over at  Smart Business Revolution,  had to say in a recent interview,

“It’s such a smart investment for so many people. There are hundreds of thousands of business owners out there who are able to spend more time with their kids, spend more time with their family, diversify their business and make it less of a rollercoaster ride.”

Watch this short video,  and then get started with your own Free trial.

Send Your First Email Newsletter Today – AWeber Communications

Are You Tired of Blogging for Your Business?

Blogging – regularly posting content – has been proven to be a valuable marketing tool. In other words, blogging done well can bring better traffic and more loyal customers to your business website. But if you’re the business owner and you’re trying to do the blogging yourself, you’ve probably discovered how time-consuming and tricky it can be.

Woman BloggingMany business owners just give up after a while because the chore of posting content begins taking up way too much of their valuable time. You may assign the job to an employee, but it just takes up their time too, and if they’re not very good at writing, it just may hurt more than help.

Blogging Too Important To Give Up

You don’t want to give up blogging because it can provide great benefits. The content will establish your credibility and authority in your particular field. If you blog often, the search engines tend to rank your site higher because there is more information about your business available. Also, with more content, i.e. posts, other websites will want to link to you, which builds up your authority as well.

Your blog will often serve as the doorway to your site because people searching for information will find your blog content before seeing your main site. After reading an article, or watching a video you’ve posted, they will consider you the authority and when they want to purchase your product or service, they’ll come straight to your website.

Even though blogging can play an important role in your marketing plans, it can become a major sore spot in your daily activities. As a result of hearing so many complaints from small business owners, I have developed a blogging service.

As long as the owner, or employee assigned to the task, can write the content for posting at least once a week, they just send the content to me and I do the rest. I proofread it, post it in the WordPress editor, assign the main keywords, find appropriate images, and write an optimized title and description for the post to provide the best SEO (Search Engine Optimization) possible.

Is Mobile Marketing for Real Estate Worth It?

Mobile marketing for real estate is growing quickly within the real estate industry, and it’s no wonder why…

  • 90% of all home buyers are now using using the internet to search for real estate information.

 

  • Believe it or not, 36% of first home buyers are using their mobile device while watching tv!

 

  • People who buy foreclosures were responsible for 180% increase in related searches from a mobile device versus a 7% increase from a desktop.

Real estate professionals who do not implement a mobile marketing strategy into their overall marketing strategy are going to fall behind their competitors.

Take a serious look at the real estate mobile statistics and trends presented in the report below:

Easy to View Instructions:  Click the square image to the right of the number 28 below to view as a full screen slide show.

Study Digital House Hunt 2013 01 by REALTORS®

Does A Real Estate Agent Need A Mobile Website?

As a real estate agent, I’m sure you’re well aware of mobile websites, and you’ve probably been asking yourself, “Do I really need a mobile website?”

I can guarantee you that without a mobile website, you are losing sales, period!

So I’m going to reveal the reasons why you need a mobile website, and show you an extremely simple and cost-effective way to get yours.

How many times today has someone searched for a home in your area on their mobile device, only to find that your website either doesn’t show up at all because of the flash content, or is a “squished down” version of your main site that is way too difficult to navigate? Guess what? They “click away” and go to a competitor’s site.

Google Favors Real Estate Agents with Mobile Websites

Did you know that Google favors businesses with a mobile site in the search results when someone is searching on their mobile device? Even if your PC website appears on page 1 of Google, but you don’t yet have a website designed specifically for the mobile devices people are carrying with them, your site will get pushed down in the search results.

Real Estate Agent PC Website

Real Estate Agent PC Website with Flash Content

The reason is simple. Regular websites do not look good on a mobile device, and they’re extremely difficult to navigate to find the information you’re seeking. People want instant information – directions, a phone number, or locations – without having to do anything but tap the screen. You can even have a “Tap to Call” button that allows a user to tap it, and a call is instantly placed to your office or cell phone. Searching on a mobile phone is an entirely different thought process than searching from a PC. It’s all about hassle-free instant information and gratification.

A Mobile Website for a Real Estate Agent Is Inexpensive

By now you’re thinking, “It cost me an arm and a leg to get my main website built and now you’re telling me I have to build another one?”

Yes we are. However, the good news is that a mobile website is all about simplicity. That means that you won’t have to spend a lot of money and it won’t take long to put it together. We understand how local businesses can use mobile websites, so we have invested in a software that allows us to build a cost-effective custom site for you very quickly.

Real Estate Agent Mobile Friendly Website

Real Estate Agent Mobile Friendly Website

The main ingredient in a mobile website is functionality. It does not have to be pretty. In fact, sites built on a flash platform can’t even be seen on iPods and iPads. Pictures, videos, and lots of text are all no no’s when someone is in their car and looking for the nearest real estate agent. And in many cases they are being charged extra for bandwidth usage, so you do not want your site to waste their time.

Our goal here is to show you how real estate agents can use mobile websites, and to encourage you to take advantage of our inexpensive mobile website builder. Hiring a programmer to do it for you can be very expensive because the programming is very complex. There are also many free or cheap solutions advertised that say they will make your website mobile-ready, but all they do is “squish” your site and it’s still basically useless to a mobile searcher.

What’s A QR Code?

Do you know what this crazy looking thing is?EverMobile QR

It’s called a “QR” Code. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. The one pictured above is a 2 dimensional bar code created by the Japanese corporation Denso-Wave in 1994.

Originally they were designed for the automotive industry. But now they’re widely used for mobile “tagging” – the act of bridging the gap between the offline and the online worlds.

With their high data capacity , QR Codes can encode up to 4,296 alphanumeric characters. This makes them practical to use for encoding various types of data. A phone equipped with a QR Code reader can decode these barcodes, and prompt the user to perform actions like visit a web page, a text message, or initiate a phone call.

 

Why You Must Go Mobile!

By the year 2015, there will be 1 mobile phone for every person on earth! From now on, searching the web with mobile devices is going to become more common than with desktop computers. This is because of the widespread adoption of mobile devices including iPhones, Smartphones and the new generation of tablets like the iPad.

People are adicted to their mobile phones!
5 years ago, surfing the ‘net on your mobile phone was an exercise in frustration, but with the new high-speed processors and touch screen interfaces, people can surf the ‘net at blazing speeds.

woman gets messages on mobile phoneHaving a website is no longer enough.
Your website must be mobile-friendly or people are just going to leave your site and find a website that is mobile compliant, and gives them the information, product or service they’re looking for.

Google says, “A bad mobile experience can cost you customers!”

57% would not recommend a business with a bad mobile site

40% have turned to a competitor’s site after a bad mobile experience.

23% of adults have cursed at their phone when a site doesn’t work.

Google has stated that they are paying particular attention to websites that have a mobile version available to web surfers. When Google speaks, there is one thing you can expect to see – savvy companies surging ahead in the mobile search results.

Customers are connecting with the businesses in their local area with their mobile phone.

95% of smart phone users have searched for local information

61% of users call a business after searching and 59% visit the location

90% of these people act within 24 hours

 

Depending on your business, your mobile website should have all or some the following features:

Onsite SEO
Our SEO consultants also optimize you site for full on-page SEO benefits. This includes the creation of a mobile sitemap and submission of this sitemap to the major search engines.

Tap To Call
Automatically initiates a call to your phone number, or integrates with telephony applications such as Skype.

Simple Graphics
Your header, logo, buttons and all other graphical elements of the mobile site will be large and clean and match the colors & theme of your main website.

Mobile Video
You website can be optimized to display mobile versions of any videos you might have or require us to create for you.

Custom Forms
We can create any type of form you need for either customers to contact you or to build a subscriber list.

Maps
If your clients come to you, we always recommend that you integrate maps and/or directions to your business.

QR Code
If you have a mobile site, then people expect you to have a QR Code for the site.

mobile pizza hutGive us a call today at 719-336-7611 to discuss how a mobile website design can boost your business and increase your profits.

Does Your Business Have A Mobile Website?

Does Your Business Have A Mobile Website?

Your regular website won’t work for you on a mobile phone! If you want people who are searching on their phone to respond, you must have a mobile-friendly version of your website!

Did you know that Google is pushing hard for businesses to have a “mobile-ready” website? In fact, when someone searches for information on their phone, mobile websites take precedence over regular websites. Even if your site ranks high for “plumbing”, if you don’t have a separate mobile website, Google will drop you down the page in favor of those who have mobile sites.

You’ve worked hard to create a great looking website, and that’s fantastic, but it most likely won’t look well on the tiny iPhone screen. And if it’s a Flash site, it won’t even appear on an iPhone! Look at these “bad” mobile sites.

With phone searches rapidly approaching and exceeding PC searches, it’s time to “go mobile”. And mobile does NOT mean a “squished” version of your current site. There are software programs out there that do that, but it won’t work. You have to find someone to build a real mobile website with your logo, and big easily readable buttons leading to more information.

Here’s a great example of a mobile friendly website:

Olive Garden Mobile Website

If you’re a “techie” who likes to do your own thing on the internet, we have a great WordPress theme that allows you to build your mobile website quickly and fairly painlessly without having to hire a programmer who most likely will cost a lot and take too long. You can watch a presentation here that demonstrates how this theme works.

Restaurant Uses QR Codes For Ordering Take-Out!

Pink Pepper restaurant lets consumers order takeout via QR codes

Almost everyday there’s a new example of a small business jumping into Mobile Marketing in some creative way. Yes, this is a restaurant, but use your imagination to think how to apply similar mobile marketing techniques to your business.

This article appeared in MobileCommerceDaily, and was written by Rimma Kats.

Pink Pepper Restaurant

Pink Pepper Restaurant In Los Angeles

Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized pagewhere consumers can order takeout.

The company is using Paperlinks’ technology to help make takeout ordering easier. Consumers can download the Paperlinks app to scan the mobile bar code.

“Paperlinks marries the benefits of the offline and online worlds by making printed takeout menus interactive,” said Hamilton Chan, founder/CEO of Paperlinks, Los Angeles. “The world is moving towards mobile commerce and mobile ordering.

“It is so efficient and user-friendly to be able to tap in a takeout order on-the-go from a smartphone without having to call in to a restaurant, be put on hold, have to repeat the order, and so on,” he said. “At the same time, restaurants are reluctant to give up the printed takeout menu, because they know that physical media is still effective.”

Takeout scanning
Consumers can scan the mobile bar code featured on Pink Pepper’s menu and business cards, as well as text the keyword PINKPEPPER to 310.555.5555.

When consumers scan or text-in they are redirected to a mobile landing page that features Pink Pepper’s takeout menu.

Consumers can browse Pink Pepper’s menu, view the prices for each item and select the desired quantity.

After adding the desired meals to their order, users can checkout by creating and account.

Additionally, consumers can learn more about the restaurant, interact with its Facebook page, watch a video, browse the company’s gallery and see what others are saying.

“QR codes have made mobile ordering effective and simple for Pink Pepper,” Mr. Chan said. “By placing a QR code on their takeout menu, Pink Pepper has made it obvious for consumers that they can order through their smartphones, and consumers have been taking advantage of this new way of ordering.

“Average tips turn out to be higher when orders come in through the QR code, and consumers appear to be returning more frequently when they order through their smartphone, likely because of the ease,” he said. “The increase in smartphone orders also lightens the load on the phones, as more orders are placed electronically”

Mobile bar codes
Using a mobile bar code for an initiative such as this is an effective way for Pink Pepper to not only attract new customers, but also entice existing ones.

Mobile bar codes are all the rage now and companies are gradually incorporating them into their marketing mix.

“Bar codes are the little engine that could,” Mr. Chan said. “There has been a lot of skepticism about QR codes and smartphone scanning of bar codes, but scanning continues to accelerate.

“While QR code scanning has received a healthy dose of skepticism, I think it’s because the post-scanning experience has
left a lot to be desired,” he said. “But the fault isn’t the bar code; it’s really the imagination of the brand trying to drive
the scanning activity.

“With QR-coded menus, we give consumers a real reason to scan. Instead of sending consumers to a desktop Web site they could have arrived at by typing in a URL and instead of directing them to unwanted advertising, we are delivering real utility that improves their lives.”

Rimma Kats is staff reporter on Mobile Commerce Daily and Mobile Marketer.

QR Codes – The Right Ways & The Wrong Ways To Use Them.

If you’re a small business owner who’s been caught up in the QR Code craze, you may want to read this article from The Mobile Marketer. It demonstrates some pitfalls to look out for, and shows that even some of the BIG businesses have goofed when using QR Codes. Also, I want to point out that QR codes can only be read by a small percentage of the phones, and they have to learn how to do itEverest Interprises QR Code. So I don’t think it should be a priority in your overall marketing strategies at this point in time.

Here’s the article by Chantal Tode – associate editor on Mobile Marketer, New York

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

QR codes and other 2D mobile bar codes are quickly catching on with marketers in Europe and the United States because of their ability to drive consumers to specific content. However, some marketers are crippling their QR code campaigns with simple mistakes such as scans that take users to a dead URL.

“QR codes are an emerging technology,” said Mike McGuinness, vice president of sales at QRblaster.com, Santa Rosa Beach, FL. “Marketers are gravitating to QR codes because they are an instant response mechanism and a great way to catch people on the go.

“Marketers can leave a bad taste in a person’s mouth if the code doesn’t do what it is supposed to do,” he said. “You don’t want to hurt your brand by leaving the person hanging for whatever reason.

“This is part of the process of an early technology – some marketers are going to make some mistakes in the early days,” he said. “They are still learning.”

Access denied
Other mistakes marketers commonly make in their QR code campaigns include not including a call-to-action, codes with no instructions and lengthy URLs.

For example, Red Bull put a QR code on a campaign in subway stations where there was no phone signal to access the online content.

“It sounds like QR 101 but it is amazing how many codes we see that just plain refuse to scan,” Mr. McGuinness said. “Much like an ashtray on a motorcycle, a non scannable code is just plain worthless.”

Continental/United Airlines put QR codes on in-flight magazines inside its planes, which meant the codes could not be accessed during flight, only directly before and after a plane took off. In addition, when the code was scanned, it took people to a page that was mostly covered by a pop-up window.

While the idea behind the QR code effort was good – linking to air miles without having to log-on to online accounts – the
execution was lacking.

“The airlines threw a lot of money out there to try to do the latest thing, then had a Web designer made something that was not mobile optimized, in fact impossible to use on a mobile phone,” Mr. McGuinness said. “These things need to be simple to use.”

Another example of how marketers failed in their QR code strategies this year include a QR code on the Washington Redskins Facebook page that required a proprietary scanner, meaning most people only saw text.

Additionally, Esquire Magazine recently placed a code right where the mailing label gets adhered.

Getting it right
Some of the best examples of QR code campaigns include grocery chain Tesco’s use of QR codes on billboards featuring their products in South Korea subway stations so that people could scan items they were interested in and have the groceries delivered to their homes.

Starbucks Coffee partnered with Lady Gaga on a digital scavenger hunt that consumers could activate by scanning a QR code posted in participating Starbucks stores nationwide or online.

Another example of how QR codes are being put to good use comes from the real estate industry. QRBlaster provides a way for realtors to generate a QR code tied to a specific listing, which they can use in their print and other marketing collateral to instantly connect an interested consumer with the information they are looking for.

One of the challenges marketers face is that QR codes can be in circulation for a long period of time, maybe longer than the promotion a specific effort was designed for lasts.

“Marketers don’t know how long QR codes are going to be out there so they need a way to make sure the codes continue to direct people to a live URL,” Mr. McGuinness said.